Jennifer is passionate about creativity and communication: she conveys emotions through words, expressions and images. Jennifer has acquired over 15 years of experience in marketing and communications. She launched her professional career by working for a fortune 500 company in Montréal, then held a position of Marketing Manager at Export Development Canada before she moved to working as the Marketing and Communications Manager for an Ottawa co-operative, La Siembra, known for its ever-beloved Camino fair trade and organic chocolate.
Jennifer is regularly solicited to work on the conceptualization, architecture and messaging of websites, web communications and print materials and she is known for her ability to exude a brand’s values. Since the founding of Activar Inc., she has developed close relationships with trusted clients, such as the University of Ottawa. Jennifer also manages marketing projects for Activar Hôtels Inc. and the hotels it currently operates.
Also a visual artist, Jennifer loves when art has the power to engage people who are not naturally drawn in. Recently, this creative spirit and entrepreneurial flair helped her create a unique experience in Canadian tourism, Popsilos: a countryside road trip that has visitors discover seven monumental urban art murals on farm silos in the Eastern Ontario countryside. In 2020, the Popsilos experience was featured in the Globe and Mail’s Hidden Canada series as one to discover.
Jennifer is an inspiring thought leader and vibrant public speaker that is always game to share her knowledge.